Pritchard & Jerden introduces new brand identity and website

ATLANTA—May 25, 2017—Pritchard & Jerden (P&J), a large privately-owned insurance broker, launched a new brand strategy and website that elevates the company’s corporate identity.

“We’re committed to learning and growing with our clients,” said Jim Bailey, President of Pritchard & Jerden. “Over the last several years, we’ve invested in our people and have built a strong culture in service to them. As a result, P&J has been acknowledged as a best place to work by the Atlanta Business Chronicle and Business Insurance for several years running. Recruiting profound industry expertise is our approach to growing value for clients.

“We’ve enhanced everything about who we are and how we serve, except our brand—until now. Our brand now represents us as our people and our clients have come to know us:  innovative, collaborative, proactive, and approachable.”

Designed in partnership with Atlanta-based agency, Modo Modo Agency, the new visual identity and website present P&J as modern and evolving, and better communicate the company’s strengths and culture.

“We have grown our business significantly over the last several years. Our brand relaunch represents the natural evolution of that transformation and better communicates who we are today,” said Bailey. “Our new logo conveys our strength, energy, and forward-thinking mindset.”

For more information and to see our new website, please visit

About Pritchard & Jerden
Pritchard & Jerden is an independently-owned insurance and risk management firm, providing Property & Casualty, Life & Employee Benefits, and Personal Insurance services. Established in 1960, P&J is committed to our clients and our people, endeavoring to make the experience as great as the result. For more information about the firm, our practices, and our professional staff, please visit

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